Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

    View Details

  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

    View Details

  • Image of Developing Employees Who Love To Learn
    Image of Developing Employees Who Love To Learn

    Tools, Strategies and Programs for Promoting Learning at Work

    by Linda Honold

    Long-term corporate success depends on employees who are in a learning mode — in other words, motivated and prepared to take responsibility for their learning. Honold tells how to inspire employees to want to learn.

    View Details

  • Image of The Trusted Advisor
    Image of The Trusted Advisor

    by Charles H. Green, David H. Maister, Robert M. Galford

    Here’s a how-to guide on building trust-based, long-term client relationships. Included are the three core skills of trusted advisors and the five stages of developing trust.

    View Details

  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

    View Details

  • Image of Speed Review: The Ultimate Competitive Advantage
    Image of Speed Review: The Ultimate Competitive Advantage

    Secrets of Continually Developing a More Profitable Business Model

    by Donald Mitchell, Carol Coles

    Berrett-Koehler, 310 pages

    View Details

  • Image of Speed Review: Double-Digit Growth
    Image of Speed Review: Double-Digit Growth

    How Great Companies Achieve It - No Matter What

    by Michael Treacy

    Portfolio, 224 pages

    View Details

  • Image of Business @ the Speed of Thought
    Image of Business @ the Speed of Thought

    Using a Digital Nervous System

    by Bill Gates

    Information flow -- getting the right information to the right people at the right time -- is the “lifeblood” of any business, says Microsoft founder Gates. In this summary, he shows how to maintain this flow through a “digital nervous system” -- a single integrated digital infrastructure that uses digital tools as diverse as the Internet, PCs, computer networks, and specialized software to connect every component, every facet of your organization.

    View Details

  • Image of Free, Perfect, and Now
    Image of Free, Perfect, and Now

    Connecting to the Three Insatiable Customer Demands: A CEO's True Story

    by Robert Rodin

    Rodin, CEO of Marshall Industries, shows in this summary how he transformed a conventional electronics distributor into a high-speed junction box between customers and suppliers. The key: providing customers solutions to their problems that are free, perfect, and now. These three insatiable customer demands, says Rodin, must change your entire company -- from its mission and structure to the way you do business and even the incentives you offer employees.

    View Details

Recently Viewed Categories