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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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  • Image of Developing Employees Who Love To Learn
    Image of Developing Employees Who Love To Learn

    Tools, Strategies and Programs for Promoting Learning at Work

    by Linda Honold

    Long-term corporate success depends on employees who are in a learning mode — in other words, motivated and prepared to take responsibility for their learning. Honold tells how to inspire employees to want to learn.

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  • Image of The Trusted Advisor
    Image of The Trusted Advisor

    by Charles H. Green, David H. Maister, Robert M. Galford

    Here’s a how-to guide on building trust-based, long-term client relationships. Included are the three core skills of trusted advisors and the five stages of developing trust.

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  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

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  • Image of Speed Review: The Ultimate Competitive Advantage
    Image of Speed Review: The Ultimate Competitive Advantage

    Secrets of Continually Developing a More Profitable Business Model

    by Donald Mitchell, Carol Coles

    Berrett-Koehler, 310 pages

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  • Image of Speed Review: Double-Digit Growth
    Image of Speed Review: Double-Digit Growth

    How Great Companies Achieve It - No Matter What

    by Michael Treacy

    Portfolio, 224 pages

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  • Image of The Caterpillar Doesn't Know
    Image of The Caterpillar Doesn't Know

    How Personal Change Is Creating Organizational Change

    by Peter Moore, Kenneth Hey

    The caterpillar doesn’t know that it must transform itself to stay alive. Your company may be the same. The authors, managing partners at Inferential Focus, Inc., a New York market-intelligence firm, explain the roots and results of a personal revolution that has transformed the behavior of individuals as employees as well as consumers. Readers will be introduced to many butterflies -- from fashion designers to computer software companies to a manufacturer of pumps and valves -- who, unlike the

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  • Image of Rational Exuberance
    Image of Rational Exuberance

    The Influence of Generation X on the New American Economy

    by Meredith Bagby

    Most of your future customers will be Generation Xers, as will most of your future employees -- understanding them is an organizational imperative. Meredith Bagby will tell you about her generation: how they buy, how they work, and how they lead. She finds them enthusiastic and hard-working but savvy and rational at the same time. Generation X, she says, has a right to be confident and enthusiastic – rationally exuberant – about the future.

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