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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Speed Review: Khrushchev's Shoe
    Image of Speed Review: Khrushchev's Shoe

    And Other Ways to Captivate an Audience of One to One Thousand

    by Roy Underhill

    Perseus, 229 pages

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  • Image of SuperMotivation
    Image of SuperMotivation

    A Blueprint for Energizing Your Organization from Top to Bottom

    by Dean Spitzer

    Spitzer outlines the systems and programs you need to get top performance from your subordinates. Among other things, he explains the psychology behind motivation, how to uncover demotivators in your organization, and how to use training and rewards to energize people.

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