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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of What Millennials Want from Work
    Image of What Millennials Want from Work

    How to Maximize Engagement in Today’s Workforce

    by Alec Levenson, Jennifer Deal

    Using fieldwork and survey data from global research, Jennifer J. Deal and Alec Levenson have formulated a scientifically accurate picture of what really motivates Millennials around the world.

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  • Image of Committed Teams
    Image of Committed Teams

    Three Steps to Inspiring Passion and Performance

    by Derek Newberry, Madeline Boyer, Mario Moussa

    Based on research at the Wharton School of Business, the authors provide tools for aligning members of your team behind a motivating vision, making team meetings efficient and productive, and closing the gap between stated goals and actual behaviors.

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  • Image of Deep Work
    Image of Deep Work

    Rules for Focused Success in a Distracted World

    by Cal Newport

    The skill of deep work is the ability to focus with a distraction-free concentration that pushes your cognitive capabilities to their limit. Author and professor Cal Newport presents a series of four “rules” to transform your mind and habits in order to cultivate this skill and make it the core of your working life.

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  • Image of The High-Speed Company
    Image of The High-Speed Company

    Creating Urgency and Growth in a Nanosecond Culture

    by Laurence Haughton, Jason Jennings

    Jennings and Haughton share strategies and practices demonstrated by businesses with proven records of creating cultures with strong purpose, trust and follow-through. Jennings details the key traits of these high-speed companies and how they outperform others, ultimately showing how to build and sustain one of your own.

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  • Image of Make It Matter
    Image of Make It Matter

    How Managers Can Motivate by Creating Meaning

    by Scott Mautz

    Scott Mautz reveals that fostering meaning at work by giving workers a greater sense of significance is the key to motivation and engagement. By making work matter, people become more committed to their jobs, which positively influences productivity, products and personal satisfaction. Mautz offers tools and plans to create meaning in and at work.

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  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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