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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The High-Speed Company
    Image of The High-Speed Company

    Creating Urgency and Growth in a Nanosecond Culture

    by Laurence Haughton, Jason Jennings

    Jennings and Haughton share strategies and practices demonstrated by businesses with proven records of creating cultures with strong purpose, trust and follow-through. Jennings details the key traits of these high-speed companies and how they outperform others, ultimately showing how to build and sustain one of your own.

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  • Image of Make It Matter
    Image of Make It Matter

    How Managers Can Motivate by Creating Meaning

    by Scott Mautz

    Scott Mautz reveals that fostering meaning at work by giving workers a greater sense of significance is the key to motivation and engagement. By making work matter, people become more committed to their jobs, which positively influences productivity, products and personal satisfaction. Mautz offers tools and plans to create meaning in and at work.

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  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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  • Image of Finding Allies, Building Alliances
    Image of Finding Allies, Building Alliances

    8 Elements that Bring - and Keep - People Together

    by Michael Leavitt, Rich McKeown

    Solving large issues in today's complex world requires cooperation among diverse stakeholders. Finding Allies, Building Alliances is a guide for anyone tasked with fostering and maintaining an effective, productive and collaborative venture. The first step is to carefully choose a network of participants that will become a powerful alliance. With the right team in place, a framework of eight elements will help your group work together for the mutual benefit of all parties.

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  • Image of Disciplined Entrepreneurship
    Image of Disciplined Entrepreneurship

    24 Steps to a Successful Startup

    by Bill Aulet

    The need for entrepreneurs will only grow. The step-by-step approach in Disciplined Entrepreneurship will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you are a first-time or repeat entrepreneur, Bill Aulet offers the tools you need to improve your odds of making a product people want – and need – to buy.

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  • Image of Best Practices Are Stupid
    Image of Best Practices Are Stupid

    40 Ways to Out-Innovate the Competition

    by Stephen Shapiro

    In Best Practices Are Stupid, Stephen M. Shapiro offers 40 counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable and profitable process at the heart of a company's culture. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the competition.

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