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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The High-Speed Company
    Image of The High-Speed Company

    Creating Urgency and Growth in a Nanosecond Culture

    by Laurence Haughton, Jason Jennings

    Jennings and Haughton share strategies and practices demonstrated by businesses with proven records of creating cultures with strong purpose, trust and follow-through. Jennings details the key traits of these high-speed companies and how they outperform others, ultimately showing how to build and sustain one of your own.

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  • Image of Make It Matter
    Image of Make It Matter

    How Managers Can Motivate by Creating Meaning

    by Scott Mautz

    Scott Mautz reveals that fostering meaning at work by giving workers a greater sense of significance is the key to motivation and engagement. By making work matter, people become more committed to their jobs, which positively influences productivity, products and personal satisfaction. Mautz offers tools and plans to create meaning in and at work.

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  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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  • Image of Making Diversity Work
    Image of Making Diversity Work

    7 Steps for Defeating Bias in the Workplace

    by Sondra Thiederman

    Drawing from research and nearly 30 years of experience in the field, diversity expert Sondra Thiederman, Ph.D., provides executives and managers with step-by-step strategies for minimizing conscious and unconscious bias and maximizing the ability to manage diversity effectively.

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  • Image of Well Said!
    Image of Well Said!

    Presentations and Conversations That Get Results

    by Darlene Price

    Face-to-face communication proficiency has become increasingly important in efforts to increase business. It has been said that information and technology alone do not sell — people do. In Well Said! Darlene Price presents field-tested techniques, guidelines and checklists to help you present yourself and your message with clarity, credibility and confidence. When you demonstrate effective presentation skills, decision makers are more inclined to listen, customers are more...

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  • Image of The Pause Principle
    Image of The Pause Principle

    Step Back to Lead Forward

    by Kevin Cashman

    The constant barrage of information can overwhelm a person's decision-making ability. In The Pause Principle, Kevin Cashman makes the argument that today's leaders need to take the necessary time to deeply pause before acting. Leaders must make an effort to create vision, understanding, clarity and agility. Cashman describes the need to pause to grow personal leadership, develop others, and foster a culture of innovation. By following the pause practices Cashman describes, executives...

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