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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The High-Speed Company
    Image of The High-Speed Company

    Creating Urgency and Growth in a Nanosecond Culture

    by Laurence Haughton, Jason Jennings

    Jennings and Haughton share strategies and practices demonstrated by businesses with proven records of creating cultures with strong purpose, trust and follow-through. Jennings details the key traits of these high-speed companies and how they outperform others, ultimately showing how to build and sustain one of your own.

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  • Image of Make It Matter
    Image of Make It Matter

    How Managers Can Motivate by Creating Meaning

    by Scott Mautz

    Scott Mautz reveals that fostering meaning at work by giving workers a greater sense of significance is the key to motivation and engagement. By making work matter, people become more committed to their jobs, which positively influences productivity, products and personal satisfaction. Mautz offers tools and plans to create meaning in and at work.

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  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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  • Image of The Way We're Working Isn't Working
    Image of The Way We're Working Isn't Working

    The Four Forgotten Needs That Energize Great Performance

    by Tony Schwartz, Jean Gomes, Catherine McCarthy, Ph.D.

    A Soundview Featured Book Review
    The incredible pace of the modern workplace is creating damage that is often unseen until it's too late. This book attempts to address the issue and provides meaningful examples from scientific studies of performance. The authors attempt to reverse the roadblocks that individuals and organizations unwittingly put in front of themselves.

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  • Image of Drive
    Image of Drive

    The Surprising Truth About What Motivates Us

    by Daniel H. Pink

    In Drive, Daniel Pink examines the three elements of true motivation — autonomy, mastery, and purpose — and offers smart and surprising techniques for putting these into action.

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  • Image of Getting Naked
    Image of Getting Naked

    A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty

    by Patrick Lencioni

    After focusing on topics ranging from teamwork and leadership to employee engagement and meetings, acclaimed management expert, consultant, speaker and best-selling author Patrick Lencioni finally turns his attention toward his own craft — consulting and client service.

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