Book Summaries

Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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As its subtitle suggests, the key to getting the most out of your performance is how you manage energy, not time. The authors discuss the four key sources of energy and provide a scientific approach to create energy management rituals that are specific to the results you need. The book is based on methods that were used by a number of professional athletes.

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David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence – revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet.

Veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible. With this powerful and engaging book, you learn how to: get the attention of a total stranger who you need to know; talk an angry person from an irrational state to receptivity; use the “magic paradox”; and master the critical art of buy-in.

The most trusted source on becoming a better leader – The Leadership Challenge – has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition of the classic is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations around the world. The authors emphasize that the fundamentals of..

Make Their Day! zeroes in on what you — the manager, supervisor or team leader — can do to truly make your employees feel valued. It lays out proven recognition tactics that will provide a genuine, lasting boost for your business. Author Cindy Ventrice also demonstrates that integrating the intangible rewards people crave — praise, thanks, opportunity and respect — into the daily routine is far more effective than typical recognition awards, events, perks and pri