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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Better By Mistake
    Image of Better By Mistake

    The Unexpected Benefits of Being Wrong

    by Alina Tugend

    Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection and the rewards of acknowledging and accepting mistakes and embracing the imperfection in all of us.

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  • Image of Extreme Trust
    Image of Extreme Trust

    Honesty as a Competitive Advantage

    by Martha Rogers, Don Peppers

    The authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively,

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  • Image of How to Be Exceptional
    Image of How to Be Exceptional

    Drive Leadership Success by Magnifying Your Strengths

    by Robert H. Sherwin, Jr., Barbara A. Steel, John H. Zenger, Joseph R. Folkman

    To be exceptional as a leader requires a revolutionary approach to leadership development. In How to Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, John H. Zenger, Joseph R. Folkman, Robert H. Sherwin, Jr., and Barbara A. Steel instruct leaders to focus not on their weaknesses but on their strengths and how to magnify them. An exceptional leader can increase employee engagement, productivity and profitability. These leadership gurus can show you how.

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  • Image of Care to Dare
    Image of Care to Dare

    Unleashing Astonishing Potential Through Secure Base Leadership

    by George Kohlrieser, Susan Goldsworthy, Duncan Coombe

    A secure base is a person, place, goal or object that provides a sense of protection, safety and caring. George Kohlrieser, Susan Goldsworthy and Duncan Coombe explain how to become an effective Secure Base Leader in Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership. The authors show how to tap into your own secure bases, past and present, and how to become a secure base for others thereby challenging yourself and others to exceed expectations.

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