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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Making Diversity Work
    Image of Making Diversity Work

    7 Steps for Defeating Bias in the Workplace

    by Sondra Thiederman

    Drawing from research and nearly 30 years of experience in the field, diversity expert Sondra Thiederman, Ph.D., provides executives and managers with step-by-step strategies for minimizing conscious and unconscious bias and maximizing the ability to manage diversity effectively.

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  • Image of Well Said!
    Image of Well Said!

    Presentations and Conversations That Get Results

    by Darlene Price

    Face-to-face communication proficiency has become increasingly important in efforts to increase business. It has been said that information and technology alone do not sell — people do. In Well Said! Darlene Price presents field-tested techniques, guidelines and checklists to help you present yourself and your message with clarity, credibility and confidence. When you demonstrate effective presentation skills, decision makers are more inclined to listen, customers are more...

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  • Image of The Pause Principle
    Image of The Pause Principle

    Step Back to Lead Forward

    by Kevin Cashman

    The constant barrage of information can overwhelm a person's decision-making ability. In The Pause Principle, Kevin Cashman makes the argument that today's leaders need to take the necessary time to deeply pause before acting. Leaders must make an effort to create vision, understanding, clarity and agility. Cashman describes the need to pause to grow personal leadership, develop others, and foster a culture of innovation. By following the pause practices Cashman describes, executives...

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  • Image of Change-Friendly Leadership
    Image of Change-Friendly Leadership

    How to Transform Good Intentions into Great Performance

    by Rodger Dean Duncan

    Despite the good intentions of organizations and their leaders, most attempts at change do not succeed. Change practitioner Rodger Dean Duncan looks at the overlooked elements of successful change: humanness, approachability and friendliness. Duncan provides a framework to involve and motivate the individuals who will be most affected by the change effort. Learn how you can achieve successful change by implementing the Four Ts of change: Think-Friendly, Talk-Friendly, Trust-Friendly and Team...

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