Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

    View Details

  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

    View Details

  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

    View Details

  • Image of The Power of Full Engagement
    Image of The Power of Full Engagement

    Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

    by Tony Schwartz, Jim Loehr

    A Soundview Featured Book Review
    As its subtitle suggests, the key to getting the most out of your performance is how you manage energy, not time. The authors discuss the four key sources of energy and provide a scientific approach to create energy management rituals that are specific to the results you need. The book is based on methods that were used by a number of professional athletes.

    View Details

  • Image of Borrowing Brilliance
    Image of Borrowing Brilliance

    The Six Steps to Business Innovation by Building on the Ideas of Others

    by David Kord Murray

    A Soundview Featured Book Review
    David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

    View Details

  • Image of Make Their Day!
    Image of Make Their Day!

    Employee Recognition That Works

    by Cindy Ventrice

    Make Their Day! zeroes in on what you — the manager, supervisor or team leader — can do to truly make your employees feel valued. It lays out proven recognition tactics that will provide a genuine, lasting boost for your business. Author Cindy Ventrice also demonstrates that integrating the intangible rewards people crave — praise, thanks, opportunity and respect — into the daily routine is far more effective than typical recognition awards, events, perks and pri

    View Details

  • Image of Nudge
    Image of Nudge

    Improving Decisions About Health, Wealth, and Happiness

    by Richard H. Thaler, Cass R. Sunstein

    Every day, we make decisions. Unfortunately, we often choose poorly. Nudge invites us to explore how we make those decisions and how we can be led to make better ones. Drawing on decades of cutting-edge behavioral science research, Richard H. Thaler and Cass R. Sunstein offer an insightful new perspective on how to improve the decisions we make in everything we do. They demonstrate how thoughtful, choice architecture can be established to nudge us in beneficial directions. Nudge

    View Details

  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

    View Details

  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

    View Details

1of2 Next

Recently Viewed Categories