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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Challenger Sale
    Image of The Challenger Sale

    Taking Control of the Customer Conversation

    by Brent Adamson, Matthew Dixon

    Based on a study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, but only one-the Challenger- delivers consistently.

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  • Image of The Courage to Act
    Image of The Courage to Act

    Five Factors of Courage to Transform Business

    by Merom Klein, Rod Napier

    In workplaces where jobs change constantly, having the courage to speak and hear the truth, inspire hope, take a stand and trust in relationships is what defines high performers. With powerful examples of courage in action, The Courage to Act explores the skills you need to embrace change and capitalize on opportunities, inspire courage in your teammates, and respond to your own personal moments of truth with the courage to push ahead and make the right things happen.

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  • Image of Beating the Global Odds
    Image of Beating the Global Odds

    Successful Decision-Making in a Confused and Troubled World

    by Paul A. Laudicina

    While the widespread proliferation of information in our 24/7 news cycle can yield great benefits, the overall result has been a decrease in innovation and leadership. Beating the Global Odds is here to help, showing you how to cut through the clutter and regain your focus as you confront the challenges of the future. Author Paul A. Laudicina offers a road map to building a better, more cohesive, and more coherent tomorrow, for your business, your world, and yourself.

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  • Image of Real Influence
    Image of Real Influence

    Persuade Without Pushing and Gain Without Giving In

    by John Ullmen, Mark Goulston

    In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more...

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  • Image of Predictably Irrational
    Image of Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely in Predictably Irrational...

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  • Image of Speed Review: A Factory of One
    Image of Speed Review: A Factory of One

    Applying Lean Principles to Banish Waste and Improve Your Personal Performance

    by Daniel Markovitz

    CRC Press, 159 pages

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