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  • Image of Writing Without Bullshit
    Image of Writing Without Bullshit

    Boost Your Career by Saying What You Mean

    by Josh Bernoff

    At the center of this comprehensive guide to writing by Josh Bernoff, is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Borrowing Brilliance
    Image of Borrowing Brilliance

    The Six Steps to Business Innovation by Building on the Ideas of Others

    by David Kord Murray

    A Soundview Featured Book Review
    David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

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