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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Generations at Work
    Image of Generations at Work

    Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace

    by Claire Raines, Ron Zemke, Bob Filipczak

    Four generations — Veterans, Boomers, Xers, and Nexters — are brought together in today’s workplace. This summary shows you how to overcome the clash of generations to create a cohesive, collaborative work environment.

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  • Image of Small Business Turnaround
    Image of Small Business Turnaround

    Revitalize Your Struggling or Stagnant Enterprise

    by Marc Kramer

    What do you do when sales start lagging, key employees start leaving, and customers start bolting to the competition? Consultant Kramer offers a step-by-step manual for turning around your small business — from writing updated business, marketing and operating plans to cutting costs, boosting sales and getting vendors and creditors on your side.

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