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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Q-Loop
    Image of The Q-Loop

    The Art & Science of Lasting Corporate Change

    by Brian Klapper

    Brian Klapper reveals the "art and science" of lasting transformation based on a proven, repeatable model. Learn how to unlock the potential of your organization’s collective intelligence to create buy-in from top to bottom. The Q-Loop extracts the deep knowledge that resides with front line employees, breaks down their inherent resistance to change, and converts them into passionate advocates who are fully invested in leading the organization to achieve transformational results.

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  • Image of Change with Confidence
    Image of Change with Confidence

    Answers to the 50 Biggest Questions That Keep Change Leaders Up at Night

    by Phil Buckley

    Change with Confidence addresses the 50 biggest questions that change leaders ask time and again, and provides the context, examples, and advice to answer them well, and to enable successful, sustainable change. Whether you’re trying to figure it out, are in the planning stage, are actively managing or are working to make it stick, you’ll find guidance for a wide range of issues facing the change leaders of today.

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  • Image of The Inclusion Dividend
    Image of The Inclusion Dividend

    Why Investing in Diversity & Inclusion Pays Off

    by Mark Kaplan, Mason Donovan

    In today's increasingly diverse, global, interconnected business world, diversity and inclusion are no longer just the right thing to do. Most leaders have the intent to be inclusive, but translating that into a truly inclusive outcome with employees, customers and other stakeholders requires a focused change effort. In The Inclusion Dividend, authors Mark Kaplan and Mason Donovan provide straightforward advice on how to achieve the kind of meritocracy that will result in a tangible...

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  • Image of The Reality-Based Rules of the Workplace
    Image of The Reality-Based Rules of the Workplace

    Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier

    by Cy Wakeman

    More than anything else, you need to understand exactly how your employer evaluates you, and your annual performance review doesn't tell the whole story. In The Reality-Based Rules of the Workplace, Cy Wakeman shows how to calculate your true value to your organization by understanding your current and future potential against your "emotional expense" — the toll your actions and attitudes take on the people around you. With Wakeman's clear, straight-to-the-point...

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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