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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Full Engagement!
    Image of Full Engagement!

    Inspire, Motivate and Bring Out the Best in Your People

    by Brian Tracy

    In Full Engagement!, business success expert Brian Tracy shows managers how they can supercharge their employees' efforts. Packed with powerful, practical ideas and strategies, this eye-opening guide explains how to: unlock the potential of each person; motivate and inspire employees to peak performance; trigger the "X Factor" that maximizes productivity; drive out the fears that hold people back; create a high-trust work environment; set clear goals and objectives; and...

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  • Image of The Steve Jobs Way
    Image of The Steve Jobs Way

    iLeadership for a New Generation

    by Jay Elliot, William Simon

    In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him capable of creating tools so extraordinary that they have remade three industries and transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style...

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  • Image of Win
    Image of Win

    The Key Principles to Take Your Business from Ordinary to Extraordinary

    by Dr. Frank I. Luntz

    From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to...

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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