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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of The Mid-Career Tune-Up
    Image of The Mid-Career Tune-Up

    10 New Habits for Keeping Your Edge in Today's Fast-Paced Workplace

    by William A. Salmon, Rosemary T. Salmon

    Global competition, downsized organizations and empowerment and other shifts in management philosophies have dramatically altered the rules of the workplace. This summary offers an overview of 10 new habits required to succeed today, including tips and check lists on balancing multiple demands on your time, resolving conflicts, and learning to accept uncertainty.

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  • Image of Secrets of Power Negotiating for Salespeople
    Image of Secrets of Power Negotiating for Salespeople

    Inside Secrets from a Master Negotiator

    by Roger Dawson

    Buyers are better informed and better negotiators than in the past. Dawson, the master of win-win negotiating, offers a toolkit of opening, middle and closing sales gambits to help salespeople walk away from the negotiating table with all parties satisfied.

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  • Image of Management Challenges for the 21st Century
    Image of Management Challenges for the 21st Century

    by Peter F. Drucker

    Who better than the 20th Century's greatest management thinker to explore the challenges that lie ahead? From managing change or a globally competitive company to managing your career, Drucker tells you what to expect from the next century.

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