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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of The Caterpillar Doesn't Know
    Image of The Caterpillar Doesn't Know

    How Personal Change Is Creating Organizational Change

    by Peter Moore, Kenneth Hey

    The caterpillar doesn’t know that it must transform itself to stay alive. Your company may be the same. The authors, managing partners at Inferential Focus, Inc., a New York market-intelligence firm, explain the roots and results of a personal revolution that has transformed the behavior of individuals as employees as well as consumers. Readers will be introduced to many butterflies -- from fashion designers to computer software companies to a manufacturer of pumps and valves -- who, unlike the

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  • Image of Rational Exuberance
    Image of Rational Exuberance

    The Influence of Generation X on the New American Economy

    by Meredith Bagby

    Most of your future customers will be Generation Xers, as will most of your future employees -- understanding them is an organizational imperative. Meredith Bagby will tell you about her generation: how they buy, how they work, and how they lead. She finds them enthusiastic and hard-working but savvy and rational at the same time. Generation X, she says, has a right to be confident and enthusiastic – rationally exuberant – about the future.

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  • Image of Leading at the Edge of Chaos
    Image of Leading at the Edge of Chaos

    How to Create the Nimble Organization

    by Daryl Conner

    Manage the inevitability of change by becoming a nimble organization, advises the author, the president and CEO of a research-based consulting firm. In this summary Conner builds on the foundation established in his first book, Managing at the Speed of Change, to help organizations and their employees recognize and successfully face the today’s flood of change.

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