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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Chief Culture Officer
    Image of Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken

    Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.

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  • Image of Fearless Leadership
    Image of Fearless Leadership

    How to Overcome Behavioral Blindspots and Transform Your Organization

    by Loretta Malandro

    Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people to achieve your business objectives. Dr. Loretta Malandro, leadership guru, has developed a groundbreaking behavior-based approach that is used around the world to create top-performing leaders and high-performance companies. This step-by-step will show you how to properly handle uncertainty and how to hold yourself and your employees accountable.

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  • Image of The Upside of Irrationality
    Image of The Upside of Irrationality

    The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely

    In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now in The Upside of Irrationality, Ariely exposes the surprisingly negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about what really motivates us on the job, how unwise actions can become long-term habit, and more.

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  • Image of Now, Build a Great Business!
    Image of Now, Build a Great Business!

    7 Ways to Maximize Your Profits in Any Market

    by Mark Thompson, Brian Tracy

    Now, Build a Great Business! is an essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy. It is filled with straightforward, powerful strategies to ignite growth in your business and is packed with insights from face-to-face interviews with world-class business leaders. This executive summary offers practical steps that you can take away immediately and clear-cut strategies for moving your business forward.

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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