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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Real Time
    Image of Real Time

    Preparing for the Age of the Never Satisfied Customer

    by Regis McKenna

    The world is changing. The new interactive technologies have compressed the amount of time it takes to get information, make decisions, and take action. We have reset our clocks to run on real time. This book will prepare you for the profound marketing adjustments these changes demand of your firm in such diverse areas as training employees, satisfying customers by helping them serve themselves, and establishing partnerships with them. Learn from this or fall behind.

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  • Image of Competing in the Third Wave
    Image of Competing in the Third Wave

    The Ten Key Management Issues of the Information Age

    by Tony Hope, Jeremy Hope

    Prepare for the emerging information age (that's the Third Wave) with these ten key management approaches ranging from knowledge management to employee productivity. Here are practical methods to use when competing as the rules undergo drastic changes.

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