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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Elegant Solution
    Image of The Elegant Solution

    Toyota's Formula for Mastering Innovation

    by Matthew May

    A Soundview Featured Book Review
    Despite the company's issues in the past several years, Toyota is still a model organization. This book examines the management and innovation philosophies that made Toyota one of the strongest brands in the automotive world. The authors combine unique takes on the company's performance with elements of Japanese history.

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  • Image of The Clickable Corporation
    Image of The Clickable Corporation

    Successful Strategies for Capturing the Internet Advantage

    by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

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  • Image of The Dance of Change
    Image of The Dance of Change

    The Challenges of Sustaining Momentum in a Learning Organization

    by Charlotte Roberts, Peter Senge, Bryan Smith, Richard Ross, George Roth, Art Kleiner

    In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.

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