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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Power of Professionalism
    Image of The Power of Professionalism

    The Seven Mind-Sets that Drive Performance and Build Trust

    by Bill Wiersma

    In this groundbreaking book, Wiersma outlines the seven key mind-sets of trusted professionals, offering a blueprint for both individuals and organizations interested in fostering a culture of professionalism. Professionalism is the ladder upon which all other organizational virtues rest. That's why organizations whose members view themselves as professionals will outperform, outsmart, and outlast organizations that don't.

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  • Image of Flash Foresight
    Image of Flash Foresight

    How to See the Invisible and Do the Impossible

    by John David Mann, Daniel Burrus

    From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Daniel Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible. Today, as the pace of technological change accelerates almost beyond...

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  • Image of Change by Design
    Image of Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown

    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs with what is technically feasible...

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  • Image of The Elegant Solution
    Image of The Elegant Solution

    Toyota's Formula for Mastering Innovation

    by Matthew May

    A Soundview Featured Book Review
    Despite the company's issues in the past several years, Toyota is still a model organization. This book examines the management and innovation philosophies that made Toyota one of the strongest brands in the automotive world. The authors combine unique takes on the company's performance with elements of Japanese history.

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  • Image of How We Decide
    Image of How We Decide

    by Jonah Lehrer

    In this 2009 bestseller, author Jonah Lehrer takes a fresh yet informed perspective on the fascinating subject of how we make up our minds.

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  • Image of The Adversity Paradox
    Image of The Adversity Paradox

    An Unconventional Guide to Achieving Uncommon Business Success

    by J. Barry Griswell, Bob Jennings

    Obstacles and setbacks are an inevitable part of life, especially in today’s harsh and volatile economy. How can you use the very experiences that would stall or tumble a career to build uncommon success? The answer is found in “The Adversity Paradox”. Working to overcome humble beginnings, lack of knowledge, unexpected setbacks or any manner of misfortune can be the foundational step in a path to incredible achievement. Those who have benefited from the adversity paradox all relate similar...

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