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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Leadership: The Inner Side of Greatness
    Image of Leadership: The Inner Side of Greatness

    A Philosophy for Leaders

    by Peter Koestenbaum

    In Leadership: The Inner Side of Greatness, legendary business philosopher and thinker Peter Koestenbaum invites managers to break out of the ordinary managerial mindset. He reveals how striving for greatness enables managers to focus their efforts and grasp new ideas and insights by bringing intensity and meaning to their work — thereby improving their ability to achieve bottom-line results. He also demonstrates that when leaders live out their deepest and most personal commitmen

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  • Image of The Dream Manager
    Image of The Dream Manager

    by Matthew Kelly

    Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we don't dream of being great managers, it's just that we haven't found a practical and efficient way to do it. Through the story of one company, The Dream Manager explores the connection between the dreams we are chasing personally and the way we all engage at work. Taking on the growing problem of employee disengagement, this ...

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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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  • Image of Speed Review: Companies Are People, Too
    Image of Speed Review: Companies Are People, Too

    Discover, Develop and Grow Your Organization's True Personality

    by Sandra Fekete, LeeAnna Keith

    John Wiley & Sons, 254 pages

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