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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Collaboration
    Image of Collaboration

    How Leaders Avoid the Traps, Create Unity, and Reap Big Results

    by Morten T. Hansen

    A Soundview Featured Book Review
    Years after the problem was first codified in books such as Silos, Politics and Turf Wars, companies still struggle to solve the riddle of departmental collaboration. Companies are faced with drains of money, time and resources as infighting is often the only thing accomplished. Hansen's book provides a disciplined practice that resulted from 15 years of detailed research. The strength of his philosophy is something about which even the most divide

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  • Image of Made to Stick
    Image of Made to Stick

    Why Some Ideas Survive and Others Die

    by Dan Heath, Chip Heath

    A Soundview Featured Book Review
    Any executive who has ever stood at a podium and stared out at an audience has a single goal: get this group to remember his or her idea. Chip and Dan Heath offer an interesting array of examples that help explain why some stories stay with us for a lifetime while others disappear within moments. Filled with insights from authors, scholars and business professionals, this Featured Book Review will help executives make sure that their points are driven home.

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of Great Work, Great Career
    Image of Great Work, Great Career

    How to Create Your Ultimate Job and Make an Extraordinary Contribution

    by Jennifer Colosimo, Stephen R. Covey

    Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.

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  • Image of Open Leadership
    Image of Open Leadership

    How Social Technology Can Transform the Way You Lead

    by Charlene Li

    In Open Leadership, Charlene Li (the coauthor of the bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control.

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