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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Microtrends
    Image of Microtrends

    The Small Forces Behind Tomorrow's Big Changes

    by Mark Penn

    A Soundview Featured Book Review
    Join Penn for a fast-paced ride through more than 70 “microtrends” found in politics, family life, religion and leisure and how each one is impacting our lifestyles as well as our business world.

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  • Image of Corporate Agility
    Image of Corporate Agility

    A Revolutionary New Model for Competing in a Flat World

    by Charles Grantham, James Ware, Cory Williamson

    In order to compete in the flat world –– where the rules are constantly changing –– businesses must be willing to embrace a new strategic model. This model needs to allow for the understanding of the evolving work force, the inception of new technologies, and the re-examination of work place structure. Corporate Agility provides the blueprint for this revolutionary move forward.

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  • Image of Get There Early
    Image of Get There Early

    Sensing the Future to Compete in the Present

    by Bob Johansen

    Very few leaders consult a crystal ball or a psychic when it comes to looking into the future with regards to their business; nonetheless, they are still responsible for understanding how the decisions they made yesterday will affect their organization five years from now. Johansen and the Institute for the Future provide their insights into the next decade, and show readers how they too can begin to navigate the road to the future.

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  • Image of Breakthrough Business Results with MVT
    Image of Breakthrough Business Results with MVT

    A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

    by Charles Holland, David Cochran

    Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

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  • Image of The Wizard and the Warrior
    Image of The Wizard and the Warrior

    Leading with Passion and Power

    by Lee Bolman, Terrence Deal

    Bestselling authors Lee Bolman and Terrence Deal give leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning and magic, and as warrior, mobilizing strength, courage and willingness to fight as necessary to fulfill their mission.

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  • Image of Naked Conversations
    Image of Naked Conversations

    How Blogs Are Changing the Way Businesses Talk with Customers

    by Shel Israel, Robert Scoble

    Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, case s

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