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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Wizard and the Warrior
    Image of The Wizard and the Warrior

    Leading with Passion and Power

    by Lee Bolman, Terrence Deal

    Bestselling authors Lee Bolman and Terrence Deal give leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning and magic, and as warrior, mobilizing strength, courage and willingness to fight as necessary to fulfill their mission.

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  • Image of Naked Conversations
    Image of Naked Conversations

    How Blogs Are Changing the Way Businesses Talk with Customers

    by Shel Israel, Robert Scoble

    Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, case s

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  • Image of Proactive Risk Management
    Image of Proactive Risk Management

    Controlling Uncertainty in Product Development

    by Guy M. Merritt, Preston G. Smith

    Proactive Risk Management offers product development teams a plan with which they can enhance their management of project risks by identifying risks early and managing them to diminish disruption throughout the project. Using a practical, easy-to-use, fact-based approach, it will help developers manage all the risks associated with a project. Although this process is tailored to commercial product development, it is applicable to many other types of projects with some adaptation.

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  • Image of Why Decisions Fail
    Image of Why Decisions Fail

    Avoiding the Blunders and Traps That Lead to Debacles

    by Paul C. Nutt

    For more than 20 years, Ohio State University Professor Paul C. Nutt has studied how decisions are made and has written extensively about what works, what doesn’t and why. His key finding in all this work is startling: Decisions fail half of the time. Organizations spend vast sums of money and commit significant amounts of resources without realizing any benefits. Nutt writes that failures can be traced to three blunders and seven traps that ensnare decision makers; avoiding these blunders and t

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  • Image of The Heart of Change
    Image of The Heart of Change

    Real-Life Stories of How People Change Their Organizations

    by John P. Kotter, Dan S. Cohen

    While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently. You have to appeal more to the heart than the mind. The authors offer a new dynamic — the “see-feel-change” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller...

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