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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of What Really Works
    Image of What Really Works

    The 4+2 Formula for Sustained Business Success

    by Bruce Roberson, William Joyce, Nitin Nohria

    What really works? Today’s managers realize all too painfully that many, many things matter in achieving business success, but few of them can tell you much more than what worked for them. The authors of What Really Works conducted a 10-year study that turned 50 academics and business consultants loose on dozens of companies, looking for the answer to that elusive mystery — What really works? From that study emerged the 4+2 Theory, which provides the correct combination of primary and s

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  • Image of Play to Your Strengths
    Image of Play to Your Strengths

    Managing Your Company's Internal Labor Markets for Lasting Competitive Advantage

    by Dave Kieffer, Richard R. Guzzo, Jay Doherty, Haig R. Nalbantian

    According to Haig R. Nalbantian, Richard A Guzzo, Dave Kieffer and Jay Doherty, principals of Mercer Human Resource Consulting, a new, fact-based science of human capital management has emerged that is based on systems thinking, determining the correct facts about an organization, and focusing on value. With this new way of managing human capital, executives can use their human capital to its full advantage by aligning the human capital strategy with the business strategy and finally allowing st

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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  • Image of Why Leaders Can't Lead
    Image of Why Leaders Can't Lead

    The Unconscious Conspiracy Continues

    by Warren Bennis

    Simply managing isn't enough any longer, says author Bennis. Here are the steps you can take today to become a leader. The first one: Don't believe that "leaders are born, not made."

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