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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Venture Catalyst
    Image of Venture Catalyst

    The Five Strategies for Explosive Corporate Growth

    by Donald L. Laurie

    Laurie writes that only those companies that include ventures as part of their strategies can achieve exceptional and sustainable growth. These ventures are “new business enterprises that entail a certain amount of risk.” In Venture Catalyst, he helps business leaders identify five key strategies for developing the next great business: invent, invest, venture, partner and integrate.

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  • Image of Hoover's Vision
    Image of Hoover's Vision

    Original Thinking for Business Success

    by Gary Hoover

    Gary Hoover, the founder of BOOKSTOP, Inc. and Hoover’s Inc., lays out a plan that can turn an enterprise into a success by showing entrepreneurs how to address inputs with an open mind, and see more than what others envision. Demonstrating how leaders can recognize the importance of history and trends, Hoover drives business owners to create and feed a clear and consistent vision, and helps them find the essential qualities of entrepreneurial leadership.

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  • Image of The EVA Challenge
    Image of The EVA Challenge

    Implementing Value-Added Change in an Organization

    by John S. Shiely, Joel M. Stern

    Economic Value Added (EVA) is a measure of the true economic performance of a company, as well as a strategy for creating shareholder wealth. Stern and Shiely offer ways to properly implement EVA to better align the interests of managers with those of shareholders, and give companies a clearer picture of the value they create.

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  • Image of Why Leaders Can't Lead
    Image of Why Leaders Can't Lead

    The Unconscious Conspiracy Continues

    by Warren Bennis

    Simply managing isn't enough any longer, says author Bennis. Here are the steps you can take today to become a leader. The first one: Don't believe that "leaders are born, not made."

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