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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Peaks and Valleys
    Image of Peaks and Valleys

    Making Good And Bad Times Work For You - At Work And In Life

    by Spencer Johnson, M.D.

    A Soundview Featured Book Review
    From the author of the best-selling blockbuster Who Moved My Cheese? comes a book that helps executives gain better balance between the office and the home front. Told in the popular business fable format, this book takes readers on a journey through the metaphoric peaks and valleys that make up life in today's hectic business climate.

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  • Image of Power, Ambition, Glory
    Image of Power, Ambition, Glory

    The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learn

    by Steve Forbes, John Prevas

    In Power, Ambition, Glory, Steve Forbes and John Prevas observe the strong comparisons between the empires of the ancient world and the corporations that rule modern society.

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  • Image of Rethink
    Image of Rethink

    A Business Manifesto for Cutting Costs and Boosting Innovation

    by Ric Merrifield

    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

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  • Image of The Inspiring Leader
    Image of The Inspiring Leader

    Unlocking the Secrets of How Extraordinary Leaders Motivate

    by Scott Edinger, John H. Zenger, Joseph R. Folkman

    The impact of inspiration and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the newest research on how top leaders inspire teams to greatness, It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them.

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  • Image of Chaotics
    Image of Chaotics

    The Business of Managing and Marketing in the Age of Turbulence

    by John Caslione, Philip Kotler

    As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over anytime soon. Here noted business strategists Kotler and Casilone argue that these troubled times are not an aberration, but the new face of normal. Chaotics teaches how to be prepared for –– and thrive in –– this New Age of Turbulence.

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