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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Goals!
    Image of Goals!

    How to Get Everything You Want - Faster than You Ever Thought Possible

    by Brian Tracy

    Prolific author, speaker and sales trainer Tracy (his book Advanced Selling Strategies was summarized in 1995) offers specific advice to help executives and others achieve their personal and workplace goals. Clarifying your values and finding your “major definite purpose” is a key step. Tracy also identifies the self-imposed barriers that so many people put between themselves and their goals.

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  • Image of The Set-Up-To-Fail Syndrome
    Image of The Set-Up-To-Fail Syndrome

    How Good Managers Cause Great People to Fail

    by Jean-Francois Manzoni, Jean-Louis Barsoux

    Manzoni, Associate Professor of Management at the world-renowned INSEAD business school in France, and Barsoux, a Senior Research Fellow at INSEAD, reveal the all-too-common phenomenon of employees, including those with great potential, who fail because of their superiors’ attitudes and behaviors. The start of the problem: managers who are too quick to label some employees as “under-performers” — and who then view any actions by these employees in a negative light.

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