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  • Image of Profit or Growth?
    Image of Profit or Growth?

    Why You Don't Have to Choose

    by Bala Chakravarthy, Peter Lorange

    Chakravarthy and Lorange have teamed up to give readers proven strategies to protect and extend core businesses, capture new opportunities that seem to be distant, and then bridge those strategies with two others to move towards profitable diversification. The authors also provide real-world case studies from which the reader can learn how to execute these strategies to the fullest advantage –– achieving growth and profitability.

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  • Image of Deciding Who Leads
    Image of Deciding Who Leads

    How Executive Recruiters Drive, Direct & Disrupt the Global Search for Leadership Talent

    by Joseph Daniel McCool

    Noted as a “recruiting expert” by Fast Company, McCool takes his reader inside the world of executive recruiters: the most influential and elite group of management consultants operating in business today. The author reveals how senior management recruiters influence everything from executive compensation, workplace diversity, business management, profits, culture and the definition of leadership itself.

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  • Image of Crisis Leadership Now
    Image of Crisis Leadership Now

    A Real World Guide to Preparing for Threats, Disasters, and Scandal

    by Laurence Barton

    In Crisis Leadership Now, author Laurence Barton applies his corporate insider's insight to numerous case studies, demonstrating how catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to reb

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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