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  • Image of What the CEO Wants You to Know
    Image of What the CEO Wants You to Know

    How Your Company Really Works

    by Ram Charan

    A Soundview Featured Book Review
    Executive consultant and author Ram Charan doesn't mince words. In this book, he presents the universal truths about what makes a successful business. Whether you run a small shop or a Fortune 500 firm, Charan provides the information to help your business reach new levels of speed, efficiency and profitability.

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  • Image of The Change Function
    Image of The Change Function

    Why Some Technologies Take off and Others Crash and Burn

    by Pip Coburn

    Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm

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  • Image of Break From the Pack
    Image of Break From the Pack

    How to Compete in a Copycat Economy

    by Oren Harari

    To excel in the cramped business world today, individuals and organizations must learn when to leave the herd behind and break from the pack with fresh ideas and ahead-of-the-game innovation. Harari provides a four-pronged process in Break from the Pack for moving into the lead and leaving competition behind, while providing lively examples through the “Madonna Effect” and the “Willie Nelson Principle.” In what Harari calls a “Copycat Economy,” it is essential to differentiate as well a

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  • Image of The Speed of Trust
    Image of The Speed of Trust

    The One Thing that Changes Everything

    by Stephen M.R. Covey

    According to Covey, trust is one of the essential elements of business, and the ability to create, preserve and restore trust has become one of the most important skills today, inside and outside the office. In The Speed of Trust, Covey gives his readers all the key tools to cultivating trust in their relationships, while offering up the wisdom of other great leaders on the topic.

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  • Image of Twilight in the Desert
    Image of Twilight in the Desert

    The Coming Saudi Oil Shock and the World Economy

    by Matthew R. Simmons

    This summary looks behind the curtain to reveal a Saudi oil production industry that could soon approach a serious, irreversible decline. Veteran oil industry analyst Matthew Simmons draws on his 30 years of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. What he uncovers is a story about Saudi Arabia's troubled oil industry, not to mention its political and societal instability, which differs sharply from the globall

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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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