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  • Image of Satisfaction
    Image of Satisfaction

    How Every Great Company Listens to the Voice of the Customer

    by James D. Power IV, Chris Denove

    Despite claims otherwise, Denove and Power write, “Most organizations have not made a significant and sustained commitment to customer satisfaction.” As a result, these organizations are losing money. This isn’t just another book about customer satisfaction, it’s an unlocked vault on years of closely guarded research data, surveys and feedback collected by J.D. Power and Associates, a name synonymous with measuring customer satisfaction and improving the bottom line.

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