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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

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  • Image of On Fire at Work
    Image of On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    by Eric Chester

    Business success is directly related to the quality of the employees. Eric Chester reveals the seven cultural pillars that today’s leading employers focus on to attract and retain top talent: compensation, alignment, atmosphere, growth, acknowledgment, communication and autonomy.

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  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

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  • Image of Primal Teams
    Image of Primal Teams

    Harnessing the Power of Emotions to Fuel Extraordinary Performance

    by Jackie Barretta

    Primal Teams shows how anyone can control potentially damaging emotions, while triggering the kind of passion and energy that supercharge performance.

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  • Image of Speed Review: Inside Drucker's Brain
    Image of Speed Review: Inside Drucker's Brain

    by Jeffrey A. Krames

    Penguin Group, 278 pages

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  • Image of Hot, Flat, and Crowded
    Image of Hot, Flat, and Crowded

    Why We Need a Green Revolution - And How It Can Renew America

    by Thomas Friedman

    A Soundview Featured Book Review
    The world has a problem. It is getting hot, flat, and crowded. That is, global warming, the stunning rise of the middle class all over the world, and rapid population growth have converged in a way that could make our planet dangerously unstable. In just a few years it will be too late to fix things –– unless the United States steps up and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean ...

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Great Business Teams
    Image of Great Business Teams

    Cracking the Code for Standout Performance

    by Howard M. Guttman

    Renowned business consultant Howard M. Guttman takes you inside some of the word’s most successful corporations to discover how a powerful new high-performance horizontal model has changed the way leaders lead, team members function, challenges are met, and decisions are made.

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