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  • Image of Never Bet the Farm
    Image of Never Bet the Farm

    How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too

    by Stephen Spinelli Jr., Anthony L. Iaquinto

    Entrepreneur: Be prepared. Never Bet the Farm celebrates entrepreneurship in its entirety, presenting a framework that can help entrepreneurs reduce risks and simplify decision-making. It is at once both encouraging and cautionary, but neither a textbook how-to nor an inspirational tome lacking substance. “We’re living in a world with unimaginable adversity and invisible threats,” writes Iaquinto. “Why should entrepreneurs be any different from a sailor who stows a well-stocked ...

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  • Image of The Triple Bottom Line
    Image of The Triple Bottom Line

    Why Sustainability is Transforming the Best-Run Companies and How It Can Work for You

    by Andrew Savitz

    Author Andrew Savitz approaches the concept of sustainability in three-part harmony, with a look at how businesses prosper financially while protecting and renewing the social, environmental and economic resources they need. He says they can fail if they do not tend to all three, and his claims are not without merit. With an eye to the Fortune 100 companies leading this movement, The Triple Bottom Line approaches sustainability as a “win-win-win” prospect achievable in any industry.

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  • Image of Satisfaction
    Image of Satisfaction

    How Every Great Company Listens to the Voice of the Customer

    by James D. Power IV, Chris Denove

    Despite claims otherwise, Denove and Power write, “Most organizations have not made a significant and sustained commitment to customer satisfaction.” As a result, these organizations are losing money. This isn’t just another book about customer satisfaction, it’s an unlocked vault on years of closely guarded research data, surveys and feedback collected by J.D. Power and Associates, a name synonymous with measuring customer satisfaction and improving the bottom line.

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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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