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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Growth Map
    Image of The Growth Map

    Economic Opportunity in the BRICs and Beyond

    by Jim O'Neill

    It’s been 10 years since O’Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations — Brazil, Russia, India and China (the BRICs) — would overtake the six largest Western economies within 40 years. Now, The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved and where those four key nations currently stand after a turbulent decade. The book also offers an equally bold prediction about the...

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  • Image of Beating the Global Odds
    Image of Beating the Global Odds

    Successful Decision-Making in a Confused and Troubled World

    by Paul A. Laudicina

    While the widespread proliferation of information in our 24/7 news cycle can yield great benefits, the overall result has been a decrease in innovation and leadership. Beating the Global Odds is here to help, showing you how to cut through the clutter and regain your focus as you confront the challenges of the future. Author Paul A. Laudicina offers a road map to building a better, more cohesive, and more coherent tomorrow, for your business, your world, and yourself.

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  • Image of Real Influence
    Image of Real Influence

    Persuade Without Pushing and Gain Without Giving In

    by John Ullmen, Mark Goulston

    In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more...

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  • Image of Predictably Irrational
    Image of Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely in Predictably Irrational...

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  • Image of The Power of Habit
    Image of The Power of Habit

    Why We Do What We Do in Life and Business

    by Charles Duhigg

    In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

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  • Image of The 4 Disciplines of Execution
    Image of The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    by Jim Huling, Chris McChesney, Sean Covey

    Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's likely no one even noticed. What happened? The "whirlwind" of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can...

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