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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Management Wisdom From the New York Yankees’ Dynasty
    Image of Management Wisdom From the New York Yankees’ Dynasty

    What Every Manager Can Learn from a Legendary Team's 80-Year Winning Streak

    by Lance Berger

    Author Lance Berger is a management consultant to Fortune 500 companies and has served as a consultant to Major League Baseball. After looking deeply into the history of the Yankees’ organization, Berger discovered that many of the same principles that made the Yankees great were also driving the success of business clients. These core principles are based on leadership, processes and culture. In Management Wisdom From the New York Yankees’ Dynasty, Berger offers time-tested management

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  • Image of The Growth Gamble
    Image of The Growth Gamble

    When Leaders Should Bet Big on New Business, and how They Can Avoid Expensive Failures

    by Robert Park, Andrew Campbell

    Conventional business wisdom dictates that companies should focus their sights on growth. But growth is no certain thing, say the authors of The Growth Gamble. Not all companies are built for rapid growth: Their markets are unsteady or extremely competitive, their infrastructure is not sufficiently flexible, or they don’t have the quality or quantity of people to lend to the effort. For these companies, a slow or steady growth curve, over years or even decades, is the healthiest option.

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  • Image of The Enthusiastic Employee
    Image of The Enthusiastic Employee

    How Companies Profit by Giving Workers What They Want

    by Michael Irwin Meltzer, David Sirota, Louis Mischkind

    Enthusiastic employees outproduce and outperform employees who are not motivated to perform. In The Enthusiastic Employee, three employee management experts from Sirota Consulting offer 30 years of research and experience to show readers exactly what managers are doing wrong — and what they should do instead. Drawing on detailed case studies and employee attitude surveys from hundreds of companies, the authors describe a dollars-and-cents business case for high employee morale, and pres

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  • Image of The Contrarian’s Guide to Leadership
    Image of The Contrarian’s Guide to Leadership

    by Steven B. Sample

    Steven Sample, president of the University of Southern California (USC), has the leadership skills that have helped the school to receive international recognition as a successfully growing organization. In his book, Sample has compiled the skills and tactics required by leaders who want to improve their organizations and their ability to lead. His unconventional approach to leadership offers a plethora of new ideas about making better decisions, using time wisely, picking top staffers, reading

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  • Image of Slack
    Image of Slack

    Getting Past Burnout, Busywork, and the Myth of Total Efficiency

    by Tom DeMarco

    If you think that getting your employees to rapidly move between tasks is making your organization more effective and productive, think again. Efficiency expert Tom DeMarco challenges many of the most popular management theories by demonstrating how they are inappropriate for today’s knowledge-worker-based economy. In Slack, he shows companies how constant overtime and aggressive schedules work against their effectiveness and their ability to compete in the global marketplace. For organ

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  • Image of Product Creation
    Image of Product Creation

    The Heart of the Enterprise from Engineering To E-Commerce

    by Philip H. Francis

    Francis presents an exhaustive overview of the issues involved in product creation — including manufacturing strategy, quality and leadership.

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