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  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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  • Image of Building Public Trust
    Image of Building Public Trust

    The Future of Corporate Reporting

    by Robert G. Eccles, Samuel A. DiPiazza Jr.

    DiPiazza, the CEO of PricewaterhouseCoopers, and Eccles, a former Harvard Business School professor, offer a three-tier model of corporate transparency to fix the current crisis in corporate reporting. The three tiers are: global generally accepted accounting principles, industry- based standards and company-specific information.

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  • Image of Execution
    Image of Execution

    The Discipline of Getting Things Done

    by Larry Bossidy, Ram Charan

    Bossidy, the legendary CEO of Honeywell International, Inc., joins forces with consultant and prolific author Charan to explain how getting things done — not strategy, innovation or anything else — is the most important function of a leader. The authors examine in detail the three key processes of execution — people, strategy and operations — and show how all three are linked.

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