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  • Image of Building Public Trust
    Image of Building Public Trust

    The Future of Corporate Reporting

    by Robert G. Eccles, Samuel A. DiPiazza Jr.

    DiPiazza, the CEO of PricewaterhouseCoopers, and Eccles, a former Harvard Business School professor, offer a three-tier model of corporate transparency to fix the current crisis in corporate reporting. The three tiers are: global generally accepted accounting principles, industry- based standards and company-specific information.

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  • Image of Execution
    Image of Execution

    The Discipline of Getting Things Done

    by Larry Bossidy, Ram Charan

    Bossidy, the legendary CEO of Honeywell International, Inc., joins forces with consultant and prolific author Charan to explain how getting things done — not strategy, innovation or anything else — is the most important function of a leader. The authors examine in detail the three key processes of execution — people, strategy and operations — and show how all three are linked.

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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