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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of You Already Know How to Be Great
    Image of You Already Know How to Be Great

    A Simple Way to Remove Interference and Unlock Your Greatest Potential

    by Rebecca R. Merrill, Alan Fine

    This executive book summary of You Already Know How to Be Great offers a bold new approach to performance by one of the top coaches in the country. Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, has found the biggest obstacle to improved performance isn't not knowing what to do; it's not doing what you already know. Fine reveals his simple and proven approach to achieving breakthrough performance through...

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  • Image of The New Leader's 100-Day Action Plan
    Image of The New Leader's 100-Day Action Plan

    How to Take Charge, Build Your Team and Get Immediate Results

    by George B. Bradt, Jorge E. Pedraza, Jayme A. Check

    Moving into a new leadership position is one of the toughest challenges an executive can face. Whether you're a veteran leader taking over a new organization or a novice moving into your first leadership role, this practical guide will help you manage your leadership transition so you can take charge, build your team, and deliver results. This executive book summary of the second edition of The New Leader's 100-Day Action Plan presents proven solutions and cutting-edge techniques...

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  • Image of The Customer-Centered Enterprise
    Image of The Customer-Centered Enterprise

    How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

    by Harvey Thompson

    If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.

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  • Image of Blown to Bits
    Image of Blown to Bits

    How the New Economics of Information Transforms Strategy

    by Philip Evans, Thomas S. Wurster

    Authors Evans and Wurster maintain that the central tenets of traditional business strategy have been “blown up” by the Internet, eliminating both borders and barriers long taken for granted as part of doing business, as well has hastening the development of standards and common connectivity for many years to come. They focus on several key pieces of what they call the “new economics of information,” including richness and reach, deconstruction, and disintermediation.

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  • Image of Generations at Work
    Image of Generations at Work

    Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace

    by Claire Raines, Ron Zemke, Bob Filipczak

    Four generations — Veterans, Boomers, Xers, and Nexters — are brought together in today’s workplace. This summary shows you how to overcome the clash of generations to create a cohesive, collaborative work environment.

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  • Image of Small Business Turnaround
    Image of Small Business Turnaround

    Revitalize Your Struggling or Stagnant Enterprise

    by Marc Kramer

    What do you do when sales start lagging, key employees start leaving, and customers start bolting to the competition? Consultant Kramer offers a step-by-step manual for turning around your small business — from writing updated business, marketing and operating plans to cutting costs, boosting sales and getting vendors and creditors on your side.

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