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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Strategic Renaissance
    Image of Strategic Renaissance

    New Thinking and Innovative Tools to Create Great Corporate Strategies. . . Using Insights from History and Science

    by Evan M. Dudik

    In this insightful primer on corporate strategy development, Dudik shows why the traditional strategic goal of sustainable competitive advantage (SCA) is being replaced by a new goal: opportunity creation and exploitation (OCE). Dudik also explores the business application of a classic military strategy: the hammer and pivot.

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  • Image of Six Sigma
    Image of Six Sigma

    The Breakthrough Management Strategy Revolutionizing the World's Top Corporations

    by Mikel Harry Ph.D., Richard Schroeder

    Using examples of successful implementation of the Six Sigma Breakthrough Strategy at such companies as General Electric, AlliedSignal and Polaroid, Harry and Schroeder (both from the Six Sigma Academy, Inc.) lay out in detail the theory and practice of achieving the astounding level of quality (3.4 defects per million) at the heart of this approach.

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  • Image of Peak Performance
    Image of Peak Performance

    Aligning the Hearts and Minds of Your Employees

    by Jon R. Katzenbach

    Katzenbach, co-author of The Wisdom of Teams, shows how to build exceptional levels of employee performance and commitment by consistently pursuing one or more of five distinct paths to peak performance: the Mission, Values and Pride path; the Process and Metrics path; the Entrepreneurial Spirit path; the Individual Achievement path; and the Recognition and Celebration path.

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