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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of Intelligent M&A
    Image of Intelligent M&A

    Navigating the Mergers and Acquisitions Minefield

    by Scott Moeller, Chris Brady

    Mergers and acquisitions have played a dominant role in shaping and reshaping the global corporate landscape in the last century. If the sheer numbers of deals aren’t grabbing headlines, the size and scope of the deals that are made cannot help but command the attention of investors world over. In Intelligent M&A, Moeller and Brady set forth a solid strategy for thriving in the high-stakes, high-stress environment for corporate mergers and acquisitions.

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  • Image of The Perfect Salesforce
    Image of The Perfect Salesforce

    The 6 Best Practices of the World's Best Sales Teams

    by Derek Gatehouse

    Despite billions spent every year on personality profiling, sales training, motivation experts, coaches and incentives, there’s never been a proven formula for building a sales force of top performers. Author Derek Gatehouse argues that sales is about people, not a process. The Perfect SalesForce is a return to people –– different types of people who excel naturally in different types of sales jobs.

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  • Image of The Complexity Crisis
    Image of The Complexity Crisis

    Why Too Many Products, Markets, and Customers are Crippling Your Company - And What To Do About It

    by John Mariotti

    Executives today face a crisis — a crisis of complexity. As you seek to expand profits, a number of new products, procedures and systems are created that, unexpectedly, stifle your bottom line. To this problem, Mariotti has the solution: simplify. In this far-reaching study, he shows corporate America that “keep it simple” is the way out of the Complexity Crisis.

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  • Image of We Are Smarter Than Me
    Image of We Are Smarter Than Me

    How to Unleash the Power of Crowds in Your Business

    by Jon Spector, Barry Libert

    Many companies have benefited hugely from harnessing collective power. If you are willing to take on the challenge, you have a good chance of being handsomely rewarded. Communities can help companies invent new products and services, improve customer service, boost sales, turbo-charge manufacturing, tap into new sources of financing and make everyone a leader. This summary will show you how.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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