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  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Exceptional Selling
    Image of Exceptional Selling

    How the Best Connect and Win in High Stakes Sales

    by Jeff Thull

    You may have the world’s greatest solution, but if you can’t communicate with relevancy, develop credibility and respect, and build clarity for your customers, your potential will be severely constrained. Leading-edge strategist Jeff Thull shows readers how to create a different kind of relationship with the customer and use powerful diagnostic principles to reframe the typical sales conversation.

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  • Image of Mastering Business Negotiation
    Image of Mastering Business Negotiation

    A Working Guide to Making Deals and Resolving Conflict

    by Roy Lewicki, Alexander Hiam

    A valuable resource — grounded in solid research — for any leader or manager who needs practical strategies when conducting business negotiations. Lewicki and Hiam assert that the basic skills and techniques of what they call “the master negotiator” are essential for resolving conflicts, handling difficult conversations, protecting oneself against a competitor and managing good business deals.

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  • Image of Leading at a Higher Level
    Image of Leading at a Higher Level

    Blanchard on Leadership and Creating High Performing Organizations

    by Ken Blanchard

    Blanchard, a leading management consultant and author of The New York Times best seller The One Minute Manager, and his colleagues at the Ken Blanchard Companies have spent over 25 years helping leaders and organizations become great and remain great. Finally they have brought all of that knowledge together and distilled it into Leading at a Higher Level.

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