Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of The How of Wow
    Image of The How of Wow

    A Guide to Giving a Speech That Will Positively Blow 'Em Away

    by Tony Carlson

    Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speake

    View Details

  • Image of No Substitute for Victory
    Image of No Substitute for Victory

    Lessons in Strategy and Leadership from General Douglas MacArthur

    by Donna Kinni, Theodore Kinni

    Gen. Douglas MacArthur’s extraordinary life of leadership spanned more than six decades in the military, education, public administration and business sectors. In No Substitute for Victory, business writers Theodore Kinni and Donna Kinni distill powerful leadership lessons from MacArthur’s life and career — lessons you can use, no matter where you lead and what you intend to accomplish. Their book reveals what MacArthur knew about setting the right goals; building sleek, fast-response o

    View Details

  • Image of Brand Hijack
    Image of Brand Hijack

    Marketing Without Marketing

    by Alex Wipperfurth

    In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies o

    View Details

  • Image of Growing Your Company's Leaders
    Image of Growing Your Company's Leaders

    How Great Organizations Use Succession Management to Sustain Competitive Advantage

    by Robert M. Fulmer, Jay A. Conger

    For decades, succession management identified replacements for senior executives who, it was assumed, would eventually depart the organization through death or retirement. In many companies, the planning for succession was one of several “annual events,” without much thought given that the process could be deployed to develop and/or retain talented employees. These days, good workers are often lured away to competing organizations, and companies without strong succession processes are left hangi

    View Details

  • Image of Generating Buy-In
    Image of Generating Buy-In

    Mastering the Language of Leadership

    by Mark S. Walton

    A former senior correspondent and anchorman at CNN, Mark Walton draws on his rich communications background to help leaders master the language of leadership with Generating Buy-In. Walton describes “buy-in” as getting understanding, commitment and action from others in support of a person, idea, proposal, product, service or organization. He explains that buy-in is the essential emotional ingredient needed for any collaborative effort to be successful. Generating Buy-In shows

    View Details

  • Image of Life Matters
    Image of Life Matters

    Creating a Dynamic Balance of Work, Family, Time, & Money

    by Rebecca R. Merrill, A Roger Merrill

    Everybody is concerned about work/life balance, but few understand that time and money are as important to life balance as work and family. Each area matters, and focusing on one without considering the others is ultimately unfulfilling, because they are so closely interrelated. It is possible that your expectations about work, family, time and money are unrealistic, and therefore you don’t see them properly. By examining your own experience, and seeking wisdom and inspiration, the Merrills writ

    View Details

Recently Viewed Categories