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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Leadership 2030
    Image of Leadership 2030

    Six Megatrends You Need to Understand to Lead Your Company into the Future

    by Georg Vielmetter, Yvonne Sell

    Leadership 2030 presents six converging megatrends that will reshape businesses by the year 2030 including the forces of globalization 2.0, environmental crisis, individualization and value pluralism, the digital era, demographic change, and technological convergence.

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  • Image of The Resiliency Advantage
    Image of The Resiliency Advantage

    Master Change, Thrive Under Pressure, and Bounce Back From Setbacks

    by Al Siebert

    The Resiliency Advantage explains how and why some people are more resilient than others and how resiliency can be learned and strengthened. Dr. Siebert details a five-level program for becoming more resilient that is a valuable resource for learning how to meet the challenges of work and life head on.

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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Leaders Make the Future
    Image of Leaders Make the Future

    Ten New Leadership Skills for an Uncertain World

    by Bob Johansen

    We are in a time of disruptive leadership change. In a VUCA world –– one characterized by volatility, uncertainty, complexity and ambiguity –– traditional leadership skills won’t be enough. Drawing on the latest ten-year research from the Institute for the Future, this powerful book explore the external forces that are shaking the foundations of leadership.

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  • Image of The Shift
    Image of The Shift

    The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

    by Scott M. Davis

    The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.

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  • Image of The Five Dysfunctions of a Team
    Image of The Five Dysfunctions of a Team

    A Leadership Fable

    by Patrick Lencioni

    In The Five Dysfunctions of a Team, bestselling business author Patrick Lencioni once again offers a leadership powerful and instructive leadership fable. Throughout the story, Lencioni reveals the five dysfunctions that go to the very heart of why teams –– even the best ones –– often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team.

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