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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Hot, Flat, and Crowded
    Image of Hot, Flat, and Crowded

    Why We Need a Green Revolution - And How It Can Renew America

    by Thomas Friedman

    A Soundview Featured Book Review
    The world has a problem. It is getting hot, flat, and crowded. That is, global warming, the stunning rise of the middle class all over the world, and rapid population growth have converged in a way that could make our planet dangerously unstable. In just a few years it will be too late to fix things –– unless the United States steps up and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean ...

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Great Business Teams
    Image of Great Business Teams

    Cracking the Code for Standout Performance

    by Howard M. Guttman

    Renowned business consultant Howard M. Guttman takes you inside some of the word’s most successful corporations to discover how a powerful new high-performance horizontal model has changed the way leaders lead, team members function, challenges are met, and decisions are made.

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  • Image of The Extraordinary Leader
    Image of The Extraordinary Leader

    Turning Good Managers into Great Leaders

    by Joseph R. Folkman, John H. Zenger

    For too long, the subject of effective leadership has been shrouded in fog and ambiguity. This summary removes the shroud to reveal leadership as a skill, one that can be consciously learned and developed by anyone. It identifies the competencies necessary for effective leadership by analyzing the responses of tens of thousands of work force members as they describe, in effect, "What makes a great leader?" Two of today's pre-eminent leadership experts analyze the answers and provide a

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  • Image of Straight to the Bottom Line
    Image of Straight to the Bottom Line

    An Executive's Roadmap to World Class Supply Management

    by Robert A. Rudzki, Shelley Stewart Jr., Douglas A. Smock, Michael Katzorke

    First, procurement moved from a simple negotiation practice to a strategic interface with external resources. Next, it moved from simple procurement to supply chain management Straight to the Bottom Line highlights these new, valuable perspectives and enables senior corporate executives to turn the enormous top-line and bottom-line potential of supply chain and procurement into reality. By following the straightforward principles of Straight to the Bottom Line, senior corporate

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  • Image of The 7 Habits of Highly Effective People
    Image of The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    by Stephen R. Covey

    This #1 National Bestseller offers a holistic, integrated, principle-centered approach for solving personal and professional problems. Covey reveals a step-by-step pathway for living with fairness, integrity, service and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. Originally published in 1989, the timeless seven habits remain relevant even as the challenges have become more...

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