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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Momentum Effect
    Image of The Momentum Effect

    How to Ignite Exceptional Growth

    by JC Larreche

    Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

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  • Image of Leadership and the Sexes
    Image of Leadership and the Sexes

    Using Gender Science to Create Success in Business

    by Michael Gurian, Barbara Annis

    Gender experts Michael Gurian and Barbara Annis explore what the latest scientific studies reveal about male/female brain differences and explain how these impact the ways men and women negotiate, communicate, lead and run meetings. Then they teach how to use this scientific gender intelligence for business success.

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  • Image of The Necessary Revolution
    Image of The Necessary Revolution

    How Individuals and Organizations Are Working Together to Create a Sustainable World

    by Peter Senge, Sara Schley, Nina Kruschwitz, Bryan Smith, Joe Laur

    The Necessary Revolution focuses on sustainability and the challenge for businesses to invest in new solutions to environmental problems and innovative strategies that will generate both short- and long-term profitability while helping to create a better world. The authors tell us that it is business that has the motivation, ability and resources to dramatically change the way we do things.

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  • Image of Healing the Wounds
    Image of Healing the Wounds

    Overcoming the Trauma of Layoffs and Revitalizing Downsized Organizations

    by David M. Noer

    Downsizing continues to strike American business. What about those who are left behind? How can workers restore their energy, productivity and risk taking when their trust and loyalty have been stripped away? How can managers initiate healing and motivate employees burdened with twice their usual workload? In this summary, training expert David M. Noer skillfully brings together the "hard" and "soft" sides of a critical corporate issue to provide practical and profound guidan

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  • Image of Blue Ocean Strategy
    Image of Blue Ocean Strategy

    How to Create Uncontested Market Space and Make Competition Irrelevant

    by Renée Mauborgne, W. Chan Kim

    A Soundview Featured Book Review
    How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

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  • Image of Firms of Endearment
    Image of Firms of Endearment

    How World-Class Companies Profit from Passion and Purpose

    by Rajendra Sisodia, Jagdish N. Sheth, David Wolfe

    Today’s best companies get it. From Costco to Wegmans, they’re becoming the ultimate value creators, generating every form of value that matters: emotional, experiential, social and financial.

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