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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Blue Ocean Strategy
    Image of Blue Ocean Strategy

    How to Create Uncontested Market Space and Make Competition Irrelevant

    by Renée Mauborgne, W. Chan Kim

    A Soundview Featured Book Review
    How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

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  • Image of Firms of Endearment
    Image of Firms of Endearment

    How World-Class Companies Profit from Passion and Purpose

    by Rajendra Sisodia, Jagdish N. Sheth, David Wolfe

    Today’s best companies get it. From Costco to Wegmans, they’re becoming the ultimate value creators, generating every form of value that matters: emotional, experiential, social and financial.

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  • Image of The Hands-Off Manager
    Image of The Hands-Off Manager

    How to Mentor People and Allow Them to Be Successful

    by Duane Black, Steve Chandler

    The main reason for quitting that employees cite in exit interviews is “my manager.” However, most managers are not aware of this problem, and would not know what to do about it if they were aware.

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  • Image of Citizen Marketers
    Image of Citizen Marketers

    When People Are the Message

    by Ben McConnell, Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

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  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

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  • Image of Why Some Companies Emerge Stronger and Better from a Crisis
    Image of Why Some Companies Emerge Stronger and Better from a Crisis

    7 Essential Lessons for Surviving Disaster

    by Ian I. Mitroff

    While a significant crisis or disaster can destroy many companies, other companies emerge from the worst crises stronger and better. Crisis management expert Ian Mitroff explains the seven competencies that all companies must learn if they are to survive a major crisis. The companies that successfully overcome crises, writes Mitroff, have the right heart, the right thinking, the right soul, the right social and political skills, the right technical skills, the right integration (of all the previ

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