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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Calling a Halt to Mindless Change
    Image of Calling a Halt to Mindless Change

    A PLEA for Commonsense Management

    by John Macdonald

    Enough, says MacDonald. Too many consultants are pushing too many new management methods that don't work. Firms are depending too much on lawyers and human resource departments. Put some sense back into decision-making in this area, he says, making sure to adopt only those changes that can improve operations. Those who have been stung in this department will enjoy this book; others will be put on watch for the danger signs.

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  • Image of Getting to Resolution
    Image of Getting to Resolution

    Turning Conflict into Collaboration

    by Stewart Levine

    You've seen it happen. Groups in a firm are clashing. Communications break down. Two people are making a display of their mutual dislikes. The work of the firm is feeling it. What to do? Levine has the answers, varied for the occasion and tested in the heat of battle. One approach involves the signing of collaborative agreements.

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