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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Say It with Power and Confidence
    Image of Say It with Power and Confidence

    by Patrick Collins

    Here is real help for you as a public speaker. First, Collins will help you to build your confidence, so getting up on your feet is no longer a terrifying experience. Next, he will prepare you for many circumstances, such as handling a question-and-answer session, looking your best in a job interview, or presiding at meetings. Result: you'll be confident and look your best, no matter how you're challenged.

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  • Image of Responsible Managers Get Results
    Image of Responsible Managers Get Results

    How the Best Find Solutions - Not Excuses

    by Gerald Faust, Will Phillips, Richard Lyles

    Recognize that you are responsible for something and responsible to somebody. And you are responsible for results, not just tasks and activities. Understand this and you're on your way to getting results.

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